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Gueorgui Pinkhassov’s book, Sophistication Simplification, takes the photographer’s Instagram work as a point of departure, in “an attempt to return images from the virtual world into the usual, material one.” 

"Media are only bearers of information. In the past the only ways to show your work were exhibitions and books. Things are much simpler now. No drama. You simply post the image and you get an instant response from the most unexpected parts of the world. We can like this or not, but it seems to me that this is an enormous reorganization of the communications sphere, comparable perhaps only to the invention of the printing press.
The iPhone is a magical tool. Once you master it, it becomes a continuation of yourself, the instrument of your freedom and integration into the world. You need intermediaries less and less, and thanks to it, you have easier control of your space and time." - Gueorgui Pinkhassov