"Following his purchase of a new camera in 1976, Warhol exclaimed to his friend Bob Colacello: “We should do a photography book together, Bob. We've got to take photographs wherever we go from now on. It's work now, Bob”. The result was a book of photographs and profiles of the stars of rock and roll, the art world, fashion and politics. It is an insight into the lives of Warhol’s celebrity friends, both in pictures and via his entertaining narration. The cover of the book is a collage of snapshots of superstars with a grinning profile of the artist on the right. Warhol’s name was in itself a brand and by including it in the title of the book, he successfully draws on his own celebrity as a marketing tool."